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Why It works

THE WEIGHT OF WATER

Our innovative products are designed to work best for you and your hair, no matter your hair type. Aquis protects from water damage, reduces frizz and breakage, and protects from heat damage.

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How to use

USE SCIENCE, NOT HEAT

1. Wrap wet hair.
2. Wait until it’s damp.
3. Style your way.
4. Embrace the day. You’re off to a strong start.

Protect against water

Did you know that wet hair is weak hair? Our hair turbans drink up water before it drowns your hair.

SPEED MATTERS

Keratin is distributed within the hair. When hair is wet, keratin absorbs water rapidly causing the hair to swell and stretch, weakening it up to 57%. This is when hair is most vulnerable and prone to damage. To keep hair strong, water needs to be removed within the first few minutes after getting out of the bath or shower.

GO AHEAD, BE GENTLE

Exposure to heat breaks open cuticles, creates fissures in the hair strand, and extracts the natural moisture contained within hair. That’s why blow dryers are best used to style, not dry, hair.

Stop heat damage

Heat damage is real, but heat on soaking wet hair is especially damaging. Use Aquis to dry 50% faster and save the hot stuff to style.

No friction = no frizz

Cotton has harsh loops that cause frizz. Aquis uses workout wear-like technology to zap water out of hair gently.

LIGHTEN UP

A heavier towel can lead to more damage. Since wet, swollen hair is prone to stretching—heavy, towels worsen the stretching and force hair to reach a point of breakage faster.

BREAK OUT OF THE BUBBLE

When hair dries unevenly, wet patches remain vulnerable and take on more than their fair share of damage. Bubble damage happens when using heat. The moisture within the cortex becomes overheated—turning the liquid into steam. As the steam expands, it creates microscopic bubbles in your hair. The result? Brittle, dry strands.

SHINE ON, YOU CRAZY DIAMOND

Water and heat damage compound into dull, faded hair. Use Aquis to pump up your natural shine and keep your color vibrant longer.

Our customers share some words on our iconic towels and turbans

It's already saved my early morning beauty routine countless precious minutes.
Paula Q.
So easy to use and my hair feels so much softer than when using just a towel.
Nancy R.
Not only do I love how useful and convenient it is, it's also adorable!
Samantha H.
I have naturally curly frizzy hair, so the towel really helps in the drying time and daily maintenance of my hair.
Mary M.
It's already saved my early morning beauty routine countless precious minutes.
Paula Q.
So easy to use and my hair feels so much softer than when using just a towel.
Nancy R.
Not only do I love how useful and convenient it is, it's also adorable!
Samantha H.
I have naturally curly frizzy hair, so the towel really helps in the drying time and daily maintenance of my hair.
Mary M.