SIMPLY BETTER HAIR
SIMPLY BETTER HAIR
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THE FLIP
Luxe fabric, comfortable drying
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THE WRAP
Effortless, budge-free drying
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THE TOWEL
Customized, even drying
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The
Technology
With a focus on technical fabrics and superior performance our hair tools are engineered to deliver beautifully simple results.


Powered by AQUITEX™ hairtech, each design offers optimal functionality for your routine while leaving hair up to 5x stronger than traditional drying methods*.
*Results observed in a scientific study on 8x bleached hair after 8 cycles of washing + drying. Results may vary with hair condition and frequency of washing.
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