about aquis about aquis

ABOUT US


AQUIS is a new way of thinking and doing. Traditional “hair care” methods frustrated Britta Cox (Founder and CEO). She did not have time to wait for her hair to air dry and did not want to subject her hair to damaging hair dryers, products, and styling tools. Britta set out to create an intelligent solution that would not only dry her hair faster and better, but would also contribute positively to women’s lives.

AQUIS is for anyone who seeks a simpler way to treat their hair better. We believe in science, not gimmicks. Millions are sharing their transformational stories of healthier and more beautiful hair.

We challenge you to shake up your hair routine—stop rubbing and start wrapping.

Learn how AQUIS helps care for your hair


ABOUT US


Many years back our founder, Britta Cox, set out to make a superior product that would contribute positively to women’s lives. She loved her Marin County roots and hair worn in a wavy beach style. Between her love for horses and working in the sports industry, Britta had very little time to wait for her hair to dry or style it with damage causing hair dryers, products and styling tools. “Wash and Wear Hair” resonated deeply and led to the idea of AQUIS.

Until now, AQUIS has grown solely by word of mouth. Women are sharing their transformational stories of healthy and beautiful hair, selling over a million hair towels already. All the while waiting patiently for the time when consumers would be ready to embrace a new way of thinking and doing.

AQUIS is for anyone who seeks a simpler way to treat their hair better.

We want you to love how you look today and every day. We champion those who define beauty on their own terms and embrace ageless confidence.

Learn how AQUIS helps care for your hair