MY CART

"THIS IS AS GOOD AS IT’S GOING TO GET."

Every morning millions of women stand in front of a mirror looking at themselves. And their hair. Evaluating. Planning. How to treat it, manage it, style it, or on some days—hide it. And then they look down at a shelf of half-used products that promise to fix this.

WE SAY ENOUGH

There’s nothing to fight. Nothing to hide. It’s your hair. A natural, beautiful, ever-changing part of you. But it’s you. So, treat it accordingly—with care, love, and a healthy dose of positivity.

RECLAIM YOUR BEAUTIFUL, NATURAL HAIR.

From damage. From the daily grind. From the way your hair “should look”. Rediscover its healthiest, strongest version. That looks beautiful—naturally.

We’ve spent years creating a new approach to haircare

And it's built on solid science, a respect for the environment, and an understanding that your life doesn’t start and end with your hair. We designed our towels and turbans to keep hair shiny, healthy, naturally hydrated, flexible, and strong. And when you stand in front of the mirror, what you see is who you are. And that’s pretty great.

OUR STORY

When I went to Japan to meet the experts who invented the first moisture-wicking workout fabric, I had a question: why isn’t there a towel that uses the same technology? Coming from a family of entrepreneurs in California, I liked problem solving. Now over 10 million people have reclaimed their hair and time using Aquis. I love hearing customer feedback - it really inspires me to do more. We do what we do to help you embrace your hair and feel confident, and I want you to know we view you as the co-creator of our future.

-Britta