Your Dream Hair Awaits

Our Rapid Dry Hair Towels and Turbans cut drying time in half, leaving your hair strong, frizz-free, and naturally vibrant. You’ll never use another hair towel again.

Hair is Most Vulnerable When it is Wet

When hair is wet, strands stretch and swell, weakening the hair by up to 57%. To keep hair strong, water needs to be removed within the first few minutes of getting out of the shower.

Less Water + Faster, Gentler Drying = Stronger, Healthier Hair

Friction from heavy towels and blow drying wet hair are two main causes of hair damage. To protect the hair cuticle and prevent frizz and breakage, hair needs to be dried from wet to damp gently and without heat.

90% of women agree that hair looks less frizzy, healthier, and shinier

  • Cuts drying time by 50%
  • Helps reduce damage, breakage, and frizz
  • Helps hair color stay vibrant longer
  • Helps hair look shinier, smoother, softer
  • Creates bounce, volume and curl definition
  • Hands-free, friction-free, travel-friendly
  • Reduces the need for styling products


We'll ship your order for free with any purchase over $60.


Try it for 90 days. If you haven’t seen a transformation, we’ll provide a refund, no questions asked.


Our products work in harmony with hair science and are validated by specialists in the field.

How to use

1. Wrap wet hair

2. Wait until it's damp

3. Style your way

4. Embrace the day

Our Testimonials