EVERYBODY’S TALKING

“Hit reset on your hair’s health with this aloe extract-infused shampoo that fortifies while maximizing damage control”

"AQUIS, the company that changed how millions of consumers dry their hair, wants to rewrite the rules of cleansing and conditioning."

Hair is especially vulnerable to breaking when it’s wet. Wet hair is 50 percent weaker than dry hair. It swells with water when it’s wet, and the swelling pushes the cuticle—the outermost, protective layer—open, allowing even more water to penetrate, stretching and weakening the hair and, ultimately, leading to breakage and frizz. The idea behind Aquis is that by drying hair faster, you significantly reduce the potential for breakage and frizz.

Townsend and the other stylists argue that terrycloth towels tend to make your tresses feel worse since the fibers can prevent the cuticle from closing, which contributes to knots and frizz. A microfiber towel or a turban like Aquis can dry your hair without messing with your mane’s cuticles.

The Aquis Lisse Luxe Desert Rose Hair Turban is not just a hair towel, but a necessity for anyone with thick hair. My own takes hours to dry, but wrapping it up in an Aquis turban soaks up some of the moisture, which has sped up the drying time significantly.

But the truth is, summer is meant for freewheeling, ditching obligations (ideally!) and kicking back. If the idea of overhauling your hair-care regimen sounds onerous, Ms. von Mueffling has this simple tip: Be gentler when drying your hair.

"Apparently 'super vigilant air-dryers love using a microfibre towel', such as the Aquis Hair Towel, £30, which boasts superior absorption technology to dry hair fast with less friction (and therefore, causing less damage)."

"If pool dips or sea adventures are in your travel plans, pack a strand-saving hair towel to sop up moisture without causing breakage."

"Ahead, we debunk the biggest myths about how our hair interacts with water and finally separate fact from fiction just in time for a new season."

"Made of super absorbent fabric, these turbans are like towels on steroids — they dry your hair super fast, but also in a way that is super gentle."

"This towel is a mainstay in my bathroom now. It cuts down drying time significantly by leeching all the water out while my hair’s up in a turban post-shower – so I spend a lot less time with a hairdryer surgically attached to my hand."

"I came across this Aquis turban towel and pretty much never looked back. My hair dried much faster, but in a way that was much softer and shinier and healthier-looking."

"These thin towels dry the hair 50 percent faster without any friction, so hair can bounce back to its healthy self more quickly. Not only does it get you out the door faster, it requires less time under the heat of a hair dryer or other hot (damaging) styling tools."

“Wait, you’ve never used one of these? They’re incredible—you’ll never use a regular towel on your hair again!”

"it creates zero friction, minimising frizz and damage, while improving manageability and styling. Best of all, this multi-tasking beauty essential shortens and simplifies the average daily routine, cutting drying time by about 50 percent."

"We spoke to Jon Chapman, the celebrity hairstylist who has turned his hand to Meghan [Markle's] locks before...The stylist used a variety of products on the gorgeous former Suits star, including the AQUIS hair towel – a tool he is a huge fan of."

"The Aquis Hair Towels & Turbans allow you to not only reduce hair heat damage, but also the amount of energy used in your home."

“Aquis Hair Towels use some sort of magic to cut hair drying time in half, and also reduce frizz and breakage. The turbans are super stylish and easy to wash with your other bath towels.

"Regular towels rough up your hair cuticle, leading to frizz. Instead, a gentler, ultra fine fiber alternative will smooth it, so hair stays strong and looks shinier. Aquis Lisse Luxe Long Hair Towel is a good one. Bonus: The fabric absorbs water, helping to cut your blow-dry time."

"This hair towel is a favorite of Insider Picks reporter Connie Chen, as evidenced by a love letter she wrote about it in 2017. Fast forward, and our readers are finding it to be a great gift for Mother's Day since it was featured in one of our guides on affordable gifts for mom."