What You Need to Think About Every Time You Shower
There are 100,000 hairs on your head, and every single one is critical to having a good hair day. Unfortunately, most routines start with good hair days, but they end in disappointment, because the majority of beauty products aren’t focused on what actually matters: the cuticle.
Another common danger is hard water, which is water with a pH above 8.5 that contains a high amount of minerals. It’s often created when water travels through deposits of limestone or chalk, which leaves traces of calcium, magnesium carbonates, bicarbonates, and sulfates in the liquid before it goes to your home.
85% of U.S. households shower with hard water.
What this means is that every time you think you’re cleaning your hair, you’re actually causing further damage to the cuticle, raising the pH past safe levels and leaving behind deposits of calcium, lime, and magnesium. Flakey, brittle hair is all too common because of this, and discoloration in lighter hair can be result of using hard water.
Each AQUIS product plays an essential role in protecting against these dangers by focusing on the health of each strand throughout your entire routine. We know how important the cuticle is to the look and feel of individual hairs, and how important each hair is for your overall look, so we make sure that it always stays safe. To do this we ensure that every product maintains pH balance that seals the cuticle, while providing a gentle, thorough clean of you hair that leaves it light, refreshed, and shining until your next wash. While most women should be worried about the water they use and how they dry their hair, AQUIS women have stronger, protected strands of hair that block every danger and build better hair days, every single day
Before You Step in the Shower. Most Routines - Nothing
Most women do nothing before beginning their shower, leaving the outer layer of hair vulnerable to a flood of water and swelled, damaged strands.