STOP HARMING YOUR HAIR.

START LOVING YOUR HAIR.

Hair is delicate. A stretchy keratin core is covered by a protective layer of tiny cuticles. When hair is wet the inner core swells and gets super stretchy. And it is very easy to damage the cuticles in this state. Rubbing wet hair with a towel can result in hair that is dull, frizzy and lifeless. Because the cuticles get raised, bent and broken. Something no amount of conditioner or treatments can then fix.

HAIR TRUTH#1

YOUR HAIR IS NEVER SO VULNERABLE AND DAMAGE PRONE AS WHEN IT IS WET.
MORELESS

That’s why drying your hair naturally can make more difference to its health and appearance than any other method. Be gentle. Pat it dry. Don’t rub. Don't blast it with too much heat. Just wrap it up and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#2

IT'S YOUR HAIR BABY! YOUR HAIR NEEDS TENDER CARE JUST LIKE YOUR HANDS AND YOUR HEART.
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Hair is at its most delicate and vulnerable to damage when wet. So for hair that glows with natural health, you need to care for it like a baby. Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#3

DOES YOUR HAIR HAVE A DRINKING PROBLEM?
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Drying your hair is one of those innocuous habits that gets little attention. But hair has a dark secret. The keratin in the core of every hair strand has a terrible thirst. The longer it stays wet the more it stretches and the more water it absorbs. Until it gets so stretched and bloated that the keratin bonds rupture and then hair loses all of its natural elasticity. So it’s important to dry your hair fast. But to do so in a way that doesn't stress or stretch your hair. Be gentle. Don’t rub it the wrong way. Don’t blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#4

HOW TO KEEP YOUR HAIR’S VIRTUE INTACT?
MORELESS

Hair is born in a beautiful, pristine state. While the cuticles that cover each strand of hair remain intact, your hair should look and feel gorgeous. But if those cuticles get raised, broken or twisted, then metals and minerals seep in and hair becomes vulnerable to dryness, dandruff, thinning, breakage and discoloration. How to avoid this? Be gentle. Don’t rub it the wrong way. Don’t blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#5

THE SECRET OF BEAUTIFUL HAIR? COMPASSION.
MORELESS

Hair is incredibly delicate and vulnerable to damage when wet. So for hair that glows with natural health, you need to treat it with love. Give it some consideration. Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#6

A HUMBLE HAIR TOWEL CAN MAKE MORE DIFFERENCE THAN SHAMPOOS AND SERUMS.
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Think of it like cooking. If the raw ingredients are old or tainted, no additions or techniques can rescue the dish. It’s the same with hair. Once you damage it, then it can never fully recover. Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#7

LET DRYING WITHOUT DAMAGE BECOME SECOND NATURE.
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Experts say it takes sixty days for a new behavior to become a habit. So you have to keep remembering not to dry your hair the rough old way. Perhaps put a note saying “DON’T RUB” by the mirror? Maybe try using our hair turban so that it forces you to approach it differently? Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#8

ONLY WHEN YOU UNDERSTAND HAIR CAN YOU TRULY CARE FOR YOUR HAIR.
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Most people have no idea of the damage they do everyday, by rubbing wet hair with a tangly cotton towel. It’s like cooking using a hammer, or painting using a saw. If they could only see hair close up. The springy inner core. The delicate cuticles. The way it swells and gets super stretchy when wet. Then they’d treat it right. Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#9

WOMEN SPEND BILLIONS ON HAIR TREATMENTS. IF ONLY THEY TREATED THEIR HAIR BETTER IN THE FIRST PLACE.
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Some people think nothing of splashing on a shampoo or serum. But when it comes to drying hair they just use any old hand towel. If they used Aquis and changed their drying habits they could avoid damaging their hair and let it regain its natural beauty. So they’d have something much better for salons and treatments to work with. Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.

HAIR TRUTH#10

SAY GOOD BYE TO BAD HAIR DAYS. SAY HELLO TO GOOD HAIR DAYS.
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Some days you just cant do anything with your hair. That’s probably because it has become damaged. And that damage could derive from something as simple as how you dry your hair. Be gentle. Don’t rub it the wrong way. Don't blast it with too much heat. Just wrap it and let our super absorbent hair towel or turban do the rest.