THE TRUTH IS, WE LOVE HAIR
Understanding and taking care of your hair is our passion. We know that the hair and beauty market can be complex, but with the right set of tools combined with our expertise your hair will find a new state of health and vitality.
BRITTA COX, FOUNDER, CO-CEO (CALIFORNIA)
Britta originally invented the Aquis towel because of her own problems in drying long hair. Britta discovered that by using a super-absorbent hair towel to wick away water, not only could she dry her hair fast but the results for hair health and condition were amazing. What her early customers nicknamed “the miracle towel” was born. Word spread and so did Aquis; from the Bay Area, to the whole of the USA, to Europe and beyond. Britta is passionately involved in every aspect of Aquis, especially anything to do with vision, product integrity and and product development.
SUVEEN SAHIB, CO-CEO (CALIFORNIA)
Suveen loves transformational business opportunities. He launched Danone Water brands in South Asia and transformed Himalayan Mineral Water into becoming the most valued bottled water asset in India within three years. A fascination for brands that combine emotion and science led Suveen from consumer brands, through tech entrepreneurship into Aquis towels. Suveen first fell in love with Aquis inventor Britta. But later looking over her shoulder developed a passionate appreciation of this truly unique product. Suveen set out to understand how Aquis does what it does. Working with hair science experts and applying research and deep user insights, Suveen is now helping create a brand with product innovation and social community development at its core.
JOHN GRANT, MARKETING, DIGITAL LEAD & HAIR GURU (LONDON)
John helps brands achieve their true potential. His recent clients have included Samsung, Nando’s, Microsoft, Natura Cosmetics and BMW/Mini. John co-founded an award winning London creative agency and has written six books on marketing, innovation and sustainability. When John first met Britta and Suveen – through Faizia who he lives and works with - he told them they needed to do for natural hair drying what Nike did for jogging. And John has been helping out ever since, with everything from marketing strategy and to pack copy.
ANETTE NORDVALL, PRESIDENT- EUROPE (STOCKHOLM)
Anette is an experienced Swedish tech entrepreneur and seed investor who just happens to have very long hair. She fell in love with her Aquis towel more than ten years ago, which she found to be a “life saver”. Anette persuaded Britta that she should bring the product to her own Nordic markets, and now leads the launch and expansion of Aquis into Europe. Despite her impressive range of business commitments, Anette loves nothing better than packing Aquis hair towels for dispatch to customers.
FAIZIA KHAN, CREATIVE DIRECTOR & PRODUCT DEVELOPMENT LEAD (LONDON)
Faizia’s creative career started in New York, working in fashion for Calvin Klein. She then worked across Asia in fashion retail. Before moving back to London and working on luxury brands and several famous ecommerce start-ups. Faizia and Suveen were friends since her time in India running her own fashion label. And with Aquis they saw a chance to work together at last. Faizia has been involved in everything from brand identity and packaging, to developing new products (watch this space), to photo shoots, to the little orange labels on the towels.
SHAWNA PERLOFF, SALES DIRECTOR & CUSTOMER SERVICE LEAD (CALIFORNIA)
Shawna thrives on being part of a team that helps women feel more confident and beautiful. She spent many years producing TV commercials before joining the women's fitness movement as an entrepreneur and now leads the sales team at Aquis. Shawna’s life with Aquis started six years earlier as an enthusiastic customer (even her 8 year old daughter is a convert). Now, Shawna is passionate about educating the world to change their hair habits.
RAGNAR LIDIN, ART DIRECTOR (STOCKHOLM)
Ragnar is a graphic design artisan and perfectionist who has worked in Stockholm and London as an art director since the eighties (catching the last of the Madmen era). Ragnar met Aquis through a photographer friend who was doing a shoot for the brand and quickly recognized that this was a special team of people on their way to doing something extraordinary. Ragnar works closely with Faizia and John to turn the brand vision into reality.
OUR ADVISORY BOARD
Has worked in the Hair Care industry for over 20 years in the product development labs of global majors like Unilever, Helene Curtis. Served as Chairman of the 6th International Conference on Applied Hair Science in Princeton, NJ. Published numerous articles and co-author of “Practical Modern Hair Science”.Member of the Expert Reviewing Panel for the Journal of Cosmetic Science and lectures on Hair Science and other educational events organized by the Society of Cosmetic Chemists.
Ex CEO of Moroccan Oil. Track record of leadership internationally in global hair and beauty products across Europe, Africa and Americas. Worked with industry’s major players including: Clarins, Saks, OPI, Twincare, Paul Mitchell, TIGI, Guinot, Alan Paul Hairdressing and Harrods.
Ayaz possesses broad investing, operating, and transaction experience. Previously Managing Director with ePlanet Ventures and a Director with Draper Fisher Jurvetson ePlanet focusing principally on expansion investments in the United States, MENA as well as in India. Prior to joining DFJ ePlanet, Ayaz served as an M&A banker at Crosby (London/Singapore), Peregrine (HK/Bahrain) and Bear Stearns (New York) focusing on cross-border transactions