Water - it’s hair’s natural enemy.

We know what you’re thinking. How could water possibly be bad for my hair? Water is the essence of life and my mom always told me to drink more of it.

Think about your nails after you come out of a bath. They look and feel soft and weak – not strong and healthy as they do when they are dry. This same thing happens to your hair after long exposure to water (after all, your hair and your nails are both made of keratin). This chemical change in hair is called hygral fatigue, or as we call it, water fatigue.

When water absorbs into your hair, the inside core of the strand swells and bloats, pushing open the protective layers (called cuticles) which allow more water into the hair. Leaving your hair waterlogged weakens it, leading to cuticle and hair breakage, which causes frizz, damage, tangles, and dullness – basically, a very bad hair day.

Aquis hair technology is haircare reinvented. We innovate products that help minimize water absorption and restore hair to its natural healthy state. No coatings, elixirs or magic. Just science.

Water - it’s hair’s natural enemy.

We know what you’re thinking. How could water possibly be bad for my hair? Water is the essence of life and my mom always told me to drink more of it.

Think about your nails after you come out of a bath. They look and feel soft and weak – not strong and healthy as they do when they are dry. This same thing happens to your hair after long exposure to water (after all, your hair and your nails are both made of keratin). This chemical change in hair is called hygral fatigue, or as we call it, water fatigue.

When water absorbs into your hair, the inside core of the strand swells and bloats, pushing open the protective layers (called cuticles) which allow more water into the hair. Leaving your hair waterlogged weakens it, leading to cuticle and hair breakage, which causes frizz, damage, tangles, and dullness – basically, a very bad hair day.

Aquis hair technology is haircare reinvented. We innovate products that help minimize water absorption and restore hair to its natural healthy state. No coatings, elixirs or magic. Just science.


We swear by AQUIS's Hair Turban.

- Refinery29


My hair changed forever the moment I discovered AQUIS Hair Turbans.

- Caviar & Cashmere


The special towel will not only reduce frizz, but it takes water out quickly and will literally cut your drying time in half!

- Bustle


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We swear by AQUIS's Hair Turban.

- Refinery29

My hair changed forever the moment I discovered AQUIS Hair Turbans.

- Caviar & Cashmere

This special towel will not only reduce frizz, but it takes water out quickly and will literally cut your drying time in half!

- Bustle

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Goop Logo
Men's Health Logo
Cosmopolitan Logo

ALL THE FACTS, NONE OF THE FRICTION.

ALL THE FACTS,
NONE OF THE FRICTION.

FACT: THE SPEED AT WHICH YOU DRY YOUR HAIR MATTERS

Keratin is distributed within the hair. When hair is wet, Keratin absorbs water rapidly causing the hair to swell and stretch, weakening it up to 57%. This is when hair is most vulnerable and prone to damage. To protect hair’s strength, water needs to be removed within the first few minutes you walk out of the shower.

FACT: APPLYING HEAT TO WET HAIR COMPOUNDS DAMAGE

Exposure to heat breaks open cuticles, creates fissures in the hair strand, and extracts the natural moisture contained within hair. This is why blow dryers were designed to style hair, not dry hair. They also dry hair unevenly, leaving wet hair patches that continue to weaken and experience damage while wet.

FACT: FRICTION WEAKENS HAIR'S PROTECTIVE LAYER

Raised hair cuticles snag on loops in terry towels, whether they’re made out of cotton or microfiber. Applying friction on raised cuticles further damages hair by significantly increasing the number of cuticles snagging and breaking off, which weakens the protective layer of hair. The conclusion, bath towels were never intended to dry wet hair.

FACT: USING A HEAVY TOWEL MEANS MORE BREAKAGE

Wet, swollen hair is prone to stretching. Heavy, bulky towels worsen the stretching and force hair to reach a point of breakage faster.

FACT: UNEVEN HAIR DRYING CAN CAUSE HAIR TO BE BRITTLE

When hair dries unevenly, wet patches are left behind, remaining vulnerable and experiencing damage during styling. Wet hair patches put your strands at risk of “bubble damage” when they come in contact with heat styling tools. Bubble damage happens when moisture within the cortex is overheated, turning the liquid into steam. As the steam expands, it creates microscopic bubbles in the cortex. The end result: brittle, dry strands, and eventually hair loss.

Closed Hair Cuticles Open Hair Cuticles
Hair Fissures
Broken Hair Cuticles
Fractured Hair Strand
Hair Bubbles

FACT: THE SPEED AT WHICH YOU DRY YOUR HAIR MATTERS

Keratin is distributed within the hair. When hair is wet, Keratin absorbs water rapidly causing the hair to swell and stretch, weakening it up to 57%. This is when hair is most vulnerable and prone to damage. To protect hair’s strength, water needs to be removed within the first few minutes you walk out of the shower.


FACT: APPLYING HEAT TO WET HAIR COMPOUNDS DAMAGE

Exposure to heat breaks open cuticles, creates fissures in the hair strand, and extracts the natural moisture contained within hair. This is why blow dryers were designed to style hair, not dry hair. They also dry hair unevenly, leaving wet hair patches that continue to weaken and experience damage while wet.


FACT: FRICTION WEAKENS HAIR'S PROTECTIVE LAYER

Raised hair cuticles snag on loops in terry towels, whether they’re made out of cotton or microfiber. Applying friction on raised cuticles further damages hair by significantly increasing the number of cuticles snagging and breaking off, which weakens the protective layer of hair. The conclusion, bath towels were never intended to dry wet hair.


FACT: USING A HEAVY TOWEL MEANS MORE BREAKAGE

Wet, swollen hair is prone to stretching. Heavy, bulky towels worsen the stretching and force hair to reach a point of breakage faster.


FACT: UNEVEN HAIR DRYING CAN CAUSE HAIR TO BE BRITTLE

When hair dries unevenly, wet patches are left behind, remaining vulnerable and experiencing damage during styling. Wet hair patches put your strands at risk of “bubble damage” when they come in contact with heat styling tools. Bubble damage happens when moisture within the cortex is overheated, turning the liquid into steam. As the steam expands, it creates microscopic bubbles in the cortex. The end result: brittle, dry strands, and eventually hair loss.


AQUITEX


Aquitex is the secret to how AQUIS Hair Towels and Turbans work. It’s an innovative, lightweight drying system made from ultra-fine fibers that are split into strands thinner than silk. They are unique woven to create channels that quickly wick water away from hair without snagging cuticles or causing friction. The absorbed water is efficiently distributed across the fabric, while continuing to dry hair at the point of contact. This helps minimize the swelling and stretching of hair, protecting its integrity. The result is stronger, healthier, more manageable hair.


AQUITEX

Aquitex is the secret to how AQUIS Hair Towels and Turbans work. It’s an innovative, lightweight drying system made from ultra-fine fibers that are split into strands thinner than silk. They are unique woven to create channels that quickly wick water away from hair without snagging cuticles or causing friction. The absorbed water is efficiently distributed across the fabric, while continuing to dry hair at the point of contact. This helps minimize the swelling and stretching of hair, protecting its integrity. The result is stronger, healthier, more manageable hair.


OUR FACTS ARE PROVEN. THE RESULTS ARE IN.


OUR FACTS ARE PROVEN.
THE RESULTS ARE IN.


AQUIS Hair Science Infographic
AQUIS Hair Science Infographic

* Results from two Independent Tests conducted by "The Benchmarking Company”. The Beauty Product Testing Groups included 200+ participants who tested the efficacy and appeal of the AQUIS Luxe Hair Towel for 21 days. User feedback collected via online self assessment at Day 7 and Day 21.