the science of aquis the science of aquis

YOUR HAIR DESERVES
THE TRUTH

YOUR HAIR DESERVES
THE TRUTH

HAIR 101

BASIC HAIR STRUCTURE


Hair is made of layered flat cuticles covering the delicate inner cortex. When cuticles lay flat, hair is shiny, less frizzy, and more manageable.

hair structure

WET HAIR = VULNERABLE HAIR


Hair loses up to 57% of its strength when it's wet. It swells and the cuticles open, causing frizz and breakage.



hair open cuticles

FACT OR FRICTION

FACT: HAIR IS WEAK AND VULNERABLE WHEN WET

Water makes hair swell and stretch, weakening it up to 57% depending on the hair type and condition. To protect hair strength, water needs to be removed quickly and gently.

FACT: BATH TOWELS WERE NEVER INTENDED FOR DRYING HAIR

Cotton or other looped towels don't remove excess water...even when you rub. That rubbing creates friction, which can cause damage (translation: frizz and breakage). Plus, they're heavy and bulky, pulling on fragile hair while performing a balancing act on your head.

FACT: BLOW DRYERS WERE DESIGNED TO STYLE DAMP HAIR, NOT TO DRY WET HAIR

Blow drying wet hair requires more heat and more time, compounding damage to fragile cuticles. AQUIS gets your hair to a damp state quickly and evenly so your hair styles faster with less heat and less damage.

FACT: AQUIS HAIR TOWELS & TURBANS ARE UNPARALLELED IN QUALITY AND PERFORMANCE

Made from lightweight, ultra-absorbent friction-free AQUITEX fabric that brings hair to a damp state evenly and effortlessly, our towels quickly restore strength, reduce frizz and breakage, enhance shine and smoothness, and extend color.


HAIR 101


BASIC HAIR STRUCTURE

Hair is made of layered flat cuticles covering the delicate inner cortex. When cuticles lay flat, hair is shiny, less frizzy, and more manageable.

hair structure


WET HAIR = VULNERABLE HAIR

hair open cuticles

Hair loses up to 57% of its strength when it's wet. It swells and the cuticles open, causing frizz and breakage.



FACT OR FRICTION


FACT: HAIR IS WEAK AND VULNERABLE WHEN WET


Water makes hair swell and stretch, weakening it up to 57% depending on the hair type and condition. To protect hair strength, water needs to be removed quickly and gently.

FACT: BATH TOWELS WERE NEVER INTENDED FOR DRYING HAIR


Cotton or other looped towels don't remove excess water...even when you rub. That rubbing creates friction, which can cause damage (translation: frizz and breakage). Plus, they're heavy and bulky, pulling on fragile hair while performing a balancing act on your head.

FACT: BLOW DRYERS WERE DESIGNED TO STYLE DAMP HAIR, NOT TO DRY WET HAIR


Blow drying wet hair requires more heat and more time, compounding damage to fragile cuticles. AQUIS gets your hair to a damp state quickly and evenly so your hair styles faster with less heat and less damage.

FACT: AQUIS HAIR TOWELS & TURBANS ARE UNPARALLELED IN QUALITY AND PERFORMANCE


Made from lightweight, ultra-absorbent friction-free AQUITEX fabric that brings hair to a damp state evenly and effortlessly, our towels quickly restore strength, reduce frizz and breakage, enhance shine and smoothness, and extend color.