Hair is Most Vulnerable When it is Wet
When hair is wet, strands stretch and swell, weakening the hair by up to 57%. To keep hair strong, water needs to be removed within the first few minutes of getting out of the shower.
Less Water + Faster, Gentler Drying = Stronger, Healthier Hair
Friction from heavy towels and blow drying wet hair are two main causes of hair damage. To protect the hair cuticle and prevent frizz and breakage, hair needs to be dried from wet to damp gently and without heat.
90% of women agree that hair looks less frizzy, healthier, and shinier
SHIPS FOR FREE
We'll ship your order for free with any purchase over $49.
Try it for 90 days. If you haven’t seen a transformation, we’ll provide a refund, no questions asked.
BACKED BY SCIENCE
Our products work in harmony with hair science and are validated by specialists in the field.
How to use
1. Wrap wet hair
2. Wait until it's damp
3. Style your way
4. Embrace the day
As seen in
"Fantastic product. So easy to use, say goodbye to big towels wobbling and falling off your head. Has made a real difference to the appearance of my wavy hair. Reduced frizz! Love it."
- Liz, England
"One of the best purchases I have made. I bought the Rapid Dry Hair turban right after ITG released their top 25 list. It dries my hair pretty quick and leaves it soft and without frizz."
- Raiya, United States
"This product cuts the drying time of my curly thick haired 5-year-old daughter by half and her frizzy hair has improved in texture! Everyone should own this hair towel!"