of women agree that they prefer the look of their hair now, compared to before.


of women agree that hair is easier to manage.


of women agree that hair looks less frizzy, healthier, and shinier.

How to Use


  1. Flip head forward, placing towel on with button at nape of the neck. Do not rub.
  2. Leave turban on until hair is damp or drier.
  3. For best results, use with steps 1, 2, and 4 of the AQUIS Prime system.

    Care Instructions: For best results, wash before first usage. Always wash with a mild detergent. Never use a fabric softener. Dry on low heat or air dry.

Bring Your Hair Back to its Prime


  • Cuts drying time by 50%, hands-free and friction-free
  • Helps reduce frizz and breakage
  • Helps hair color stay vibrant longer
  • Helps hair look shinier, smoother, softer
  • Creates bounce, volume and curl definition
  • Reduces the need for styling products


Our Towels and Turbans are made of Aquitex, a fabric we pioneered that is inspired by moisture-wicking workout fabrics. Aquitex is uniquely and thoughtfully woven into channels that move water away from your hair quickly and evenly. No rubbing. No heat.

Our Promise

AQUIS Prime is built on solid science, a respect for the environment, and a constant curiosity to uncover the truth about how to best care for our hair.

Aquitex doesn’t release microplastics into our water systems, meaning no pollution to our oceans. Dyes used on the towels and turbans are non-toxic.

Before & After

Orders Over $49 Ship for Free

Get free ground shipping on all orders over $49

90 - Day
Free Returns

Buy it, try it. If you don’t like it just let us know and we’ll refund your purchase.

by Science

Our products have been developed by leading chemists and tested for validation.