Featured Stories

The results are in! Our AQUIS Detox Challenge Crew has completed their 5 week hair detox and we can't stop staring (insert heart eye emoji here) !!!
At the...
read more

There is no such thing as too much self-care. And now more than ever, as we're self-isolating at home due to the corona virus pandemic, we all need to take ...
read more

It’s Tough to be Gentle: The Rise of ELSI Beauty
Elsa Jungman has a Ph.D. in Skin Pharmacology and began her career working in R&D for L’Oréal in Paris...
read more
I love the beauty of water & I love the calming feeling you get from being in it but this lifestyle makes it hard not to sacrifice the condition of your...
read more

I’ve realized that I will always have a relationship with my hair — it’s a part of me and I can change it or not change it and that’s okay.
read more

“Your daughter has beautiful hair. Is that natural?”
I was only four when I heard the first compliment on my hair, at least that I can remember. I was ...
read more