Featured Stories
In order to protect your summer blonde locks, it’s vital to protect hair from water damage before it happens, protect your hair’s strength, balance pH and r...
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There is no such thing as too much self-care. And now more than ever, as we're self-isolating at home due to the corona virus pandemic, we all need to take ...
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It’s Tough to be Gentle: The Rise of ELSI Beauty
Elsa Jungman has a Ph.D. in Skin Pharmacology and began her career working in R&D for L’Oréal in Paris...
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Stop trying to treat the problem. Start embracing your natural hair and wake up to a good hair day, every day, by strengthening hair from inside out. Your ...
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Heat damaged hair is no joke. If you’ve ever experienced it you know it when you see it – flat, lifeless, and irreparable. What’s more is that curly hair...
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Photo credit @whitneymadueke
Water and moisture are distinctly different things.
Little known fact: healthy hair is naturally water-repellant.
Ho...
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