Diminishing Hair Damage with AQUIS Prime
When it comes to our hair, we often have the best intentions--gentle products, deep conditioning, routine haircuts—and yet most of the time good hair days are the exception rather than the norm.
But what exactly is hair damage?
Hair damage occurs when parts of the hair structure are altered, which weakens hair and sets off a domino effect of noticeable results that look and feel like unhealthy hair. Damage to hair’s structure can be done through improper washing and drying, grooming, styling, and chemical/coloring services.
There are three types of hair damage:
1. Dull and Unruly Hair
The Look: Frizzy, easily tangled, lacking shine, unmanageable
The Cause: Damaged hair cuticles. When cuticles (the outer surface of the hair shaft) are damaged, they open up and hair looks dull and frizzy, feels brittle and rough, and tangles easily.
The Culprit: Heat, UV rays, friction, high pH products
2. Fragile Hair
The Look: Split ends, easily breaks
The Cause: Cuticle and cortex damage. Cortex (responsible for hair strength, color, and pattern) damage weakens hair strands and makes them more vulnerable to breaking and splitting. An exposed cortex is also prone to water damage during wetting and washing hair.
The Culprit: Hair color, chemical straighteners or perms, heat tools
3. Thinning Hair
The Look: Patchy or slow hair growth, excessive hair falling out.
The Cause: Damaged hair follicles. The hair follicle is the living part of your hair, it attaches to the scalp and is responsible for helping our hair grow.
The Culprit: Product build up, excessive brushing and combing, extensions, chemical treatments
It’s easy to see how quickly hair can get damaged if it’s not treated with care. That’s why, when creating AQUIS Prime, the first-ever, haircare system that rethinks how we wash and dry our hair, we wanted to focus on protection at every stage.
Now that you know how your hair gets damaged, it’s time to start giving it a little extra attention -- not the kind that requires more time and frustration and styling products, but the kind that heals your hair from the inside out, so it’s prepared to handle anything that comes its way.